{"id":7811,"date":"2020-03-25T14:34:52","date_gmt":"2020-03-25T13:34:52","guid":{"rendered":"https:\/\/franchise.vie-veranda.com\/?p=7811"},"modified":"2020-03-25T14:41:04","modified_gmt":"2020-03-25T13:41:04","slug":"commercial-confinement-crise","status":"publish","type":"post","link":"https:\/\/franchise.vie-veranda.com\/choisir-sa-franchise\/commercial-confinement-crise\/","title":{"rendered":"Comment Vie & V\u00e9randa s’organise face au confinement ?"},"content":{"rendered":"

Pour faire face \u00e0 la pand\u00e9mie du coronavirus<\/strong>, Vie & V\u00e9randa s\u2019organise pour accompagner ses franchis\u00e9s<\/strong> dans leur d\u00e9marche mais aussi pour les aider \u00e0 limiter l\u2019impact de cette crise sanitaire sur leur chiffre d\u2019affaires. Le r\u00e9seau continue de communiquer<\/a> aupr\u00e8s de ses clients pour les rassurer et positiver en ce temps de crise.<\/p>\n

Zoom sur les bonnes pratiques mises en place par Vie & V\u00e9randa<\/h2>\n

Il y a encore quelques jours, la vie \u00e9conomique suivait son cours. Les d\u00e9cisions prises par le gouvernement afin d\u2019endiguer la propagation du coronavirus<\/strong> ont chang\u00e9 la donne et mis l\u2019activit\u00e9 \u00e9conomique \u00e0 l\u2019arr\u00eat. Depuis, les entreprises comme Vie & V\u00e9randa s\u2019adaptent pour mettre en place les meilleures solutions.<\/p>\n

\u00ab Nous avons vite inform\u00e9 nos franchis\u00e9s sur les mesures sanitaires \u00e0 mettre en place. La priorit\u00e9 a \u00e9t\u00e9 de prot\u00e9ger les \u00e9quipes par une communication sur les gestes et les comportements \u00e0 adopter pour les soutenir dans cette p\u00e9riode<\/em> \u00bb raconte Lucas Pinonc\u00e9ly, pr\u00e9sident de Vie & V\u00e9randa.<\/p>\n

Fermer les lieux de vente<\/h2>\n

Le r\u00e9seau Vie & V\u00e9randa a fait le choix de fermer les agences pour veiller \u00e0 la bonne s\u00e9curit\u00e9 de tous : \u00ab \u00c0 compter du mardi 17 mars, nous avons pris la d\u00e9cision de fermer notre site industriel et nos agences. L\u2019ensemble de nos franchis\u00e9s ont r\u00e9agi de la m\u00eame fa\u00e7on. Une attitude responsable vis-\u00e0-vis de l\u2019ensemble des \u00e9quipes du r\u00e9seau Vie & V\u00e9randa et en coh\u00e9rence avec les directives gouvernementales pour r\u00e9pondre \u00e0 la crise sanitaire.<\/em> \u00bb<\/p>\n

Accompagnement dans la gestion de crise<\/h2>\n

C\u2019est ensuite en accompagnant les responsables d\u2019agence dans leurs d\u00e9marches administratives que le r\u00e9seau soutient de pr\u00e8s ses collaborateurs. Comment organiser l\u2019arr\u00eat de son activit\u00e9 ?<\/strong> Comment g\u00e9rer son personnel ?<\/strong> Quelles sont les d\u00e9marches \u00e0 suivre ?<\/strong> Et bien s\u00fbr, comment pr\u00e9parer la reprise ?<\/strong><\/p>\n

Autant de questions et de probl\u00e9matiques qui sont abord\u00e9es pour manager cette difficult\u00e9 dans les meilleures conditions. \u00ab Pour la plupart, les franchis\u00e9s n\u2019ont jamais fait appel au ch\u00f4mage partiel, nous nous devons de les accompagner dans ces proc\u00e9dures exceptionnelles<\/em>\u00a0\u00bb souligne Lucas Pinonc\u00e9ly.<\/p>\n

Adapter les m\u00e9thodes commerciales<\/h2>\n

Tout le processus commercial<\/a> est \u00e9galement revu pour r\u00e9pondre aux enjeux du confinement. Des pr\u00e9conisations<\/strong> sont partag\u00e9es en interne et au sein du r\u00e9seau pour digitaliser la force de vente. Les outils de partage d\u2019\u00e9cran et de vid\u00e9oconf\u00e9rence sont donc d\u00e9ploy\u00e9s pour remplacer le premier rendez-vous chez les clients. De leur c\u00f4t\u00e9, les prospects sont mis \u00e0 contribution pour envoyer des photos. Enfin, des services de recueil de signatures \u00e9lectroniques sont utilis\u00e9s pour les signatures de bons de commande.<\/p>\n

La crise aura acc\u00e9l\u00e9r\u00e9 la digitalisation des \u00e9quipes commerciales<\/strong> dans la vente aux particuliers : en effet, si les outils digitaux n\u2019ont plus \u00e0 faire leur preuve pour am\u00e9liorer la productivit\u00e9 dans le travail, ils restaient cependant boud\u00e9s dans ce type de vente qui n\u00e9cessite d\u2019expliquer, rassurer, et donc rencontrer. S\u2019il semble compliqu\u00e9 de remplacer la v\u00e9rit\u00e9 et la chaleur d\u2019une rencontre en r\u00e9el et d\u2019un regard franc\u2026 en attendant la fin du confinement, la vid\u00e9oconf\u00e9rence est un bon palliatif et fera avancer des projets.<\/p>\n

Rebondir sur la situation<\/h2>\n

Pour limiter l\u2019impact financier, Vie & V\u00e9randa s\u2019est \u00e9galement organis\u00e9. \u00ab Il fallait absolument rebondir pour maintenir une activit\u00e9 commerciale et se mettre rapidement dans un contexte de travail positif et constructif<\/em> \u00bb explique Maxime Baujard, directeur du r\u00e9seau Vie & V\u00e9randa.<\/p>\n

Pour ses agences lyonnaises qui subissaient le report de la Foire de Lyon<\/strong> d\u00e8s le mois de mars, Vie & V\u00e9randa a lanc\u00e9 l’op\u00e9ration commerciale ‘Vie &V\u00e9randa f\u00eate le printemps’, soutenue par des campagnes de publicit\u00e9s digitales<\/strong> sur Facebook, Google, ainsi que des actions marketing. Une op\u00e9ration commerciale qui consiste \u00e0 offrir la pose de la v\u00e9randa et une r\u00e9duction de 30% sur les options de confort et s\u00e9curit\u00e9.<\/p>\n

\u00ab Nous esp\u00e9rons pouvoir r\u00e9pondre aux prospects qui comptaient venir nous voir pour lancer leur projet avant le printemps<\/em> \u00bb pr\u00e9cise Renaud Ducruet, responsable des agences Vie & V\u00e9randa de la r\u00e9gion lyonnaise. \u00ab C’est important pour les franchis\u00e9s de pouvoir s\u2019appuyer sur la t\u00eate de r\u00e9seau pour avancer dans ce type de situations difficiles<\/em>. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour faire face \u00e0 la pand\u00e9mie du coronavirus, Vie & V\u00e9randa s\u2019organise pour accompagner ses franchis\u00e9s dans leur d\u00e9marche mais aussi pour les aider \u00e0 limiter l\u2019impact de cette crise…<\/p>\n","protected":false},"author":1,"featured_media":7812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7811","post","type-post","status-publish","format-standard","has-post-thumbnail","category-choisir-sa-franchise"],"yoast_head":"\nComment Vie & V\u00e9randa s'organise face au confinement ? - Franchise Vie & V\u00e9randa<\/title>\n<meta name=\"description\" content=\"Comment Vie & V\u00e9randa s'organise face au confinement ?. 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