franchise b\u00e2timent<\/a> et sur le cr\u00e9neau de l\u2019agrandissement de maison, les solutions sont nombreuses : am\u00e9nagement de combles ou de sous-sol, am\u00e9nagement de garage, extension en dur et v\u00e9randa se partagent le march\u00e9 \u00e0 part plus ou moins \u00e9gales.<\/p>\nCependant, l\u2019innovation dans les mat\u00e9riaux de construction<\/strong> aura permis au march\u00e9 de la v\u00e9randa et de l\u2019extension de voir le panier moyen augmenter au fil des ann\u00e9es : la v\u00e9randa et l\u2019extension deviennent des produits \u00e0 forte valeur ajout\u00e9e, et \u00e0 forte marge.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb50″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\nLe secteur de l’habitat<\/h2>\n La maison et le logement sont les premiers postes de d\u00e9pense des m\u00e9nages fran\u00e7ais<\/strong>. En 2012, ils repr\u00e9sentent 25 % des d\u00e9penses d\u2019un m\u00e9nage en moyenne, contre seulement 10 % en 1960, selon l\u2019Observatoire de la Franchise. En 2014, le march\u00e9 de l\u2019habitat repr\u00e9sente ainsi un chiffre d\u2019affaires de 51 milliards d\u2019euros (source\u00a0: l\u2019Habitascope). Un chiffre qui ne cesse d\u2019augmenter, notamment en p\u00e9riode de crise<\/strong> o\u00f9 les particuliers sont pr\u00eats \u00e0 investir deux fois plus dans leur logement et leur confort quotidien.<\/p>\nCe secteur est \u00e9galement port\u00e9 par une tendance de fond\u00a0: l\u2019am\u00e9lioration des performances thermiques et phoniques<\/strong> du parc immobilier. La v\u00e9randa et l\u2019extension s\u2019inscrivent dans un contexte de renouvellement et de r\u00e9novation des maisons des particuliers.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][milestone heading_inherit=\u00a0\u00bbdefault\u00a0\u00bb symbol_position=\u00a0\u00bbafter\u00a0\u00bb subject_padding=\u00a0\u00bb4%\u00a0\u00bb color=\u00a0\u00bbDefault\u00a0\u00bb effect=\u00a0\u00bbcount\u00a0\u00bb symbol_alignment=\u00a0\u00bbDefault\u00a0\u00bb milestone_alignment=\u00a0\u00bbdefault\u00a0\u00bb number=\u00a0\u00bb16000000″ symbol=\u00a0\u00bb+\u00a0\u00bb subject=\u00a0\u00bbde maisons individuelles\u00a0\u00bb][milestone heading_inherit=\u00a0\u00bbdefault\u00a0\u00bb symbol_position=\u00a0\u00bbafter\u00a0\u00bb subject_padding=\u00a0\u00bb4%\u00a0\u00bb color=\u00a0\u00bbDefault\u00a0\u00bb effect=\u00a0\u00bbcount\u00a0\u00bb symbol_alignment=\u00a0\u00bbDefault\u00a0\u00bb milestone_alignment=\u00a0\u00bbdefault\u00a0\u00bb number=\u00a0\u00bb3500000″ subject=\u00a0\u00bbde propri\u00e9taires ont un projet d\u2019agrandissement\u00a0\u00bb symbol=\u00a0\u00bb+\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb mouse_based_parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb30″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb id=\u00a0\u00bbmarche-veranda\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb6576″ image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbNone\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bbright\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\nLa v\u00e9randa<\/h2>\n Aujourd\u2019hui, le march\u00e9 de la v\u00e9randa correspond \u00e0 une pluralit\u00e9 de besoins, d\u2019envies et d\u2019utilisations<\/strong> identifi\u00e9es par le consommateur pour mieux profiter de son habitat et de son ext\u00e9rieur en \u00e9tant mieux prot\u00e9g\u00e9 du climat : jardin d\u2019hiver, abri de terrasse, verri\u00e8re, orangerie mais aussi extension de maison \u00e0 part enti\u00e8re.<\/p>\nC\u00f4t\u00e9 chiffres, selon le SNFA, 20 % des propri\u00e9taires de maisons individuelles souhaitent agrandir leur maison<\/strong>. Sur ces 20 % de propri\u00e9taires ayant un projet d\u2019agrandissement, 58 % veulent agrandir avec une v\u00e9randa. Toujours selon cette organisation, le nombre d\u2019installations annuelles de v\u00e9randa est estim\u00e9 entre 75\u00a0000 et 90\u00a0000.<\/p>\nOn peut consid\u00e9rer que le march\u00e9 de la v\u00e9randa est scind\u00e9 en deux. D\u2019un c\u00f4t\u00e9 les produits du haut de gamme<\/strong>, qui se rapprochent de l\u2019extension de maison et qui tirent le march\u00e9 vers le haut. De l\u2019autre, les produits \u00ab entr\u00e9e de gamme \u00bb<\/strong> – plus proche du jardin d\u2019hiver – qui ont tendance \u00e0 \u00eatre cannibalis\u00e9s par le produit pergola.<\/p>\nDu c\u00f4t\u00e9 des acteurs pr\u00e9sents sur le march\u00e9, les artisans locaux peinent \u00e0 concurrencer les v\u00e9randalistes nationaux car ils ne disposent pas d\u2019outils pouss\u00e9s d\u2019\u00e9tudes de projet et de communication. Il leur manque aussi une capacit\u00e9 d\u2019achat, de stock et de financement.<\/p>\n
Enfin, un autre vecteur de croissance se dessine depuis quelques ann\u00e9es : celui du march\u00e9 de la r\u00e9novation des anciennes v\u00e9randas<\/strong> construites dans les ann\u00e9es 1980 -1990 qui ne r\u00e9pondent plus aux normes \u00e9nerg\u00e9tiques en vigueur.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb mouse_based_parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb50″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb class=\u00a0\u00bbreverse-row\u00a0\u00bb id=\u00a0\u00bbmarche-extension\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-3-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb5858″ image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbpadding-5-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbtop\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\nL\u2019extension de maison<\/h2>\n A cause d\u2019un secteur immobilier inflationniste<\/strong> qui limite les possibilit\u00e9s de d\u00e9m\u00e9nagement des particuliers, l\u2019extension de maison devient une solution s\u00e9duisante pour pallier un besoin d\u2019agrandissement de maison<\/strong>.<\/p>\nLa v\u00e9randa se positionne \u00e0 merveille sur ce cr\u00e9neau\u00a0:<\/p>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb20″]
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\nElle r\u00e9pond aux nouveaux modes de vie des particuliers<\/strong>, avec des pi\u00e8ces \u00e0 vivre multifonctions et modulables<\/li>\nElle r\u00e9pond au d\u00e9sir de retour \u00e0 la nature<\/strong> en donnant une vue imprenable sur le jardin et la nature environnante<\/li>\nElle se diff\u00e9rencie de l\u2019extension en dur de par sa rapidit\u00e9 de pose<\/strong> et la luminosit\u00e9<\/strong> qu\u2019elle offre<\/li>\nLes derni\u00e8res gammes de v\u00e9randa -et \u00e0 fortiori les gammes mixte bois & aluminium propres \u00e0 Vie & V\u00e9randa – proposent une performance thermique et acoustique<\/strong> comparables \u00e0 une extension traditionnelle<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb mouse_based_parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb50″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb class=\u00a0\u00bbreverse-row\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\nLes usagers<\/h2>\n Les usagers de v\u00e9randa sont des propri\u00e9taires de maison<\/strong> ayant un besoin ou un d\u00e9sir d\u2019agrandissement de maison<\/strong>. Ils ont entre 35 et 65 ans et sont attir\u00e9s par l\u2019aspect plaisir et partage de la v\u00e9randa<\/strong> ou de l\u2019extension en dur plus classique.<\/p>\nCes personnes passent par un processus d\u2019achat extr\u00eamement long et complexe<\/strong> : entre l\u2019identification de leur besoin, le choix de la v\u00e9randa comme solution \u00e0 ce probl\u00e8me, l\u2019\u00e9valuation des diff\u00e9rentes possibilit\u00e9s, gammes et prestataires et le choix du mod\u00e8le puis la signature, plusieurs ann\u00e9es peuvent s\u2019\u00e9couler.<\/p>\nComme pour les autres produits, ce\u00a0 processus d\u2019achat s\u2019est largement digitalis\u00e9<\/strong>\u00a0: une grande partie de la d\u00e9cision d\u2019achat est faite en ligne, et ce tout au long du processus d\u2019achat.<\/p>\nC\u2019est pour cette raison que Vie & V\u00e9randa s\u2019est dot\u00e9 depuis plus de 5 ans d\u2019une strat\u00e9gie digitale ambitieuse<\/strong> qui la diff\u00e9rencie aujourd\u2019hui clairement de ses concurrents.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbpadding-8-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbright\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][tabbed_section style=\u00a0\u00bbdefault\u00a0\u00bb tab_change_animation=\u00a0\u00bbfade\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb spacing=\u00a0\u00bbside-20px\u00a0\u00bb tab_color=\u00a0\u00bbAccent-Color\u00a0\u00bb vs_content_animation=\u00a0\u00bbfade\u00a0\u00bb vs_link_animation=\u00a0\u00bbopacity\u00a0\u00bb vs_navigation_alignment=\u00a0\u00bbleft\u00a0\u00bb vs_navigation_width_2=\u00a0\u00bb25%\u00a0\u00bb vs_navigation_func=\u00a0\u00bbdefault\u00a0\u00bb vs_navigation_width=\u00a0\u00bbregular\u00a0\u00bb vs_navigation_spacing=\u00a0\u00bb15px\u00a0\u00bb vs_navigation_mobile_display=\u00a0\u00bbvisible\u00a0\u00bb vs_tab_spacing=\u00a0\u00bb5%\u00a0\u00bb][tab icon_family=\u00a0\u00bbfontawesome\u00a0\u00bb title=\u00a0\u00bbParents\u00a0\u00bb id=\u00a0\u00bb1679912067813-1″ tab_id=\u00a0\u00bb1679912067814-10″ icon_fontawesome=\u00a0\u00bbfa fa-user-circle-o\u00a0\u00bb][team_member image_url=\u00a0\u00bb6719″ team_memeber_style=\u00a0\u00bbmeta_below\u00a0\u00bb link_element=\u00a0\u00bbnone\u00a0\u00bb color=\u00a0\u00bbAccent-Color\u00a0\u00bb job_position=\u00a0\u00bbObjectif : agrandir leur maison pour gagner de la place\u00a0\u00bb description=\u00a0\u00bbChallenge : plus de confort et de luminosit\u00e9, une recherche de design durable car ils pensent d\u00e9j\u00e0 \u00e0 la revente \u00e9ventuelle de leur maison.\u00a0\u00bb name=\u00a0\u00bbJo\u00ebl & Sandrine\u00a0\u00bb][\/team_member][\/tab][tab icon_family=\u00a0\u00bbfontawesome\u00a0\u00bb title=\u00a0\u00bbJeunes grands-parents\u00a0\u00bb id=\u00a0\u00bb1679912067889-5″ tab_id=\u00a0\u00bb1679912067890-9″ icon_fontawesome=\u00a0\u00bbfa fa-user-circle\u00a0\u00bb][team_member image_url=\u00a0\u00bb6720″ team_memeber_style=\u00a0\u00bbmeta_below\u00a0\u00bb link_element=\u00a0\u00bbnone\u00a0\u00bb color=\u00a0\u00bbAccent-Color\u00a0\u00bb job_position=\u00a0\u00bbObjectif : agrandir leur maison pour avoir une pi\u00e8ce de vie suppl\u00e9mentaire\u00a0\u00bb description=\u00a0\u00bbChallenge : \u00e0 la recherche de v\u00e9randas dont l’isolation et la conception permettent de cr\u00e9er une pi\u00e8ce o\u00f9 on peut vivre toute l’ann\u00e9e.\u00a0\u00bb name=\u00a0\u00bbH\u00e9l\u00e8ne & Michel\u00a0\u00bb][\/team_member][\/tab][tab icon_family=\u00a0\u00bbfontawesome\u00a0\u00bb title=\u00a0\u00bbRetrait\u00e9s\u00a0\u00bb id=\u00a0\u00bb1679912067944-2″ tab_id=\u00a0\u00bb1679912067945-0″ icon_fontawesome=\u00a0\u00bbfa fa-user-circle-o\u00a0\u00bb][team_member image_url=\u00a0\u00bb6721″ team_memeber_style=\u00a0\u00bbmeta_below\u00a0\u00bb link_element=\u00a0\u00bbnone\u00a0\u00bb color=\u00a0\u00bbAccent-Color\u00a0\u00bb job_position=\u00a0\u00bbObjectif : un nouveau projet de vie pour accueillir confortablement \u00e0 la maison\u00a0\u00bb description=\u00a0\u00bbChallenge : trouver un produit qui s’int\u00e8gre bien \u00e0 leur maison et leur jardin.\u00a0\u00bb name=\u00a0\u00bbPaulette & Gilbert\u00a0\u00bb][\/team_member][\/tab][\/tabbed_section][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbcenter\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbpadding-2-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb max_width_desktop=\u00a0\u00bb600″ column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb left_margin=\u00a0\u00bb10%\u00a0\u00bb right_margin=\u00a0\u00bb10%\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb max_width_desktop=\u00a0\u00bb600″ column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb30″][vc_column_text]\nPour en savoir plus, veuillez compl\u00e9ter ce formulaire de contact :<\/p>\n[\/vc_column_text][nectar_highlighted_text color_type=\u00a0\u00bbregular\u00a0\u00bb highlight_color=\u00a0\u00bb#ff1053″ style=\u00a0\u00bbhalf_text\u00a0\u00bb]\n
Prenez contact avec nous :<\/span><\/h2>\n[\/nectar_highlighted_text][vc_raw_html]JTVCYWN0aXZlY2FtcGFpZ24lMjBmb3JtJTNEMTklMjBjc3MlM0QwJTVE[\/vc_raw_html][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb 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Le secteur de la v\u00e9randa - Franchise Vie & V\u00e9randa<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n